Trend analysis Autumn 2018

What will the independent fashion- conscious woman be wearing this Autumn? Think strong animal print and leather (not together – unless of course you want to). With the Trump circus never ending and the #metoo movement making headlines all over the world it’s no surprise current affairs are making their way onto our clothes.

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5 Tips on how to wear cargo pants this season!

Some trends are easy to master; the pastels, the mixed prints and even the white boot. But other trends can be tricky to get around.. The army influenced trend that brought us the cargo pants, has been an unexpected fashion item making a comeback this season.

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Drape yourself in trench coats this LFW18

Written by Jordan Ellen Wood



A wardrobe should be filled with the basic necessities. And one of them has to be a trench coat. The staple piece was graced to our lives back in 1950’s thanks for Burberry. The timeless classic has helped to pull last minute outfits together with the heritage inspired buttoned down chests and wrap around waist belts. If you haven’t got this piece in your wardrobe, then you need to go treat yourself.


The best thing about wardrobe basic, is you can reinvent it to your own style. Add a western style belt to add depth to your coat. Include a scarf and have it draped over your shoulder for some character. Or go bold (literally) and go for a coloured trench for the statement look.


The trench coat made quite a few appearances on the SS18 catwalk collections recently, from fashion designers such as Burberry (of course), Dries Van Noten, Valentino and Y/Project. Going from the simple buttoned down coat, all the way to the wacky and over the top detail. This coat is a piece that can never get boring..


Treat yourself to something you know you want to trench your wardrobe in. Shop the links below.

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Wool trench coat,


& Other Stories


Coat with textured cuffs,

£119, ZARA


Soft finished trench,

£69.99, Mango


Oversized vinyl mac,


£90, ASOS


Checked midi car coat,

£90, Urban Outfitters


Wool blend coat,


£59.99, H&M


Is it a new trend Maximalism 2018

Written by Jordan Ellen Wood


Goodbye Minimalism and say hello to Maximalism. 2018 has started off by us leaving our old habits of being comfortably dressed in the past and got us now doing the complete opposite. But fashion is unexpected and as we know, trends are never predictable. We have already seen every boundary been pushed in the sense of minimalism in 2017 by mixing up texture, color and silhouettes. Having a sneak preview last year made us realise WE WANT IT BACK, so mixing and matching the complete opposites will create that fun and diverse look we crave to have.

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Taking a look at Moschino's SS18 ready-to-wear collection, they proved to us that mixing different textures can work. However, despite us soon approaching spring some collections can lack in colour. But when they lack in colour, they make up for with intricate and eccentric textures that we didn’t even think could go well together.

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Putting an outfit together, can always seem like a chore as there are all these different “rules” and “do nots” in fashion. And since when did choosing an outfit have to be such a pain? It use to be fun and experimental, as that was what created our own styles. But when it comes to combining a dress with a jacket, trousers with a shirt or a skirt with a jumper, is the lining in what fabric goes with what? There are different ways to approach mixing and matching textures. Much of it comes down to knowing which colors and textures will stand out when mixed together — going for bold coloured jackets in crimson or metallic silver, then pairing with leather can be a chic take on this trend.

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What is it about the maximalism trend that we should catch on to? You won’t see anyone else in the same outfit as you. Now, doesn’t that sound amazing.. The thought of walking into someone with the same outfit as you can feel cringey, but with maximalism it is all about going over the top with the variety of different textures. Do you feel the same as me? That every time you open Instagram, you are likely to come across an all-white or all-black outfit? Whether it is the fashion industry or social media to blame, I am ready for a change. Despite the different ways to make minimalism not “boring”, we should force ourselves to update our wardrobe.

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For all things fake fur, fringe, leather, painted and textured, don’t be afraid to mix it all together.



Written by Jordan Ellen Wood | @jordy_ellen

Who says romance can be predictable?

The new high street collection - Erdem X H&M

Waiting for what H&M pulls out of the bag in terms of their collaborations, always seems like a decade too long. From the show studded past collaborators, it has to be said this was one of the most anticipated ones yet. London based designer Erdem Moralioglu teamed up with H&M and looking at their collection together, it was one that was easily wearable for all trendsetters and style influencers.



 Erdem has a flare, that not many designers can carry off. His inspiration comes from what he sees and invisions with his own memories, designed signatures and what all city folks secretly love… The countryside. Erdem said “It is very personal. The collection reinterprets some of the codes that have defined my work over the past decade, and it’s also inspired by film, music… things i loved growing up”.

What can we expect from this collection? If you haven’t already been refreshing the H&M homepage since it came out, then most likely your new favorite designers collection will be one you will get green eyed over. Coming out on 2nd November, it is now available both online and in 220 worldwide stores. So it is about time you get hunting for that tea party tweed set. The sharp tailoring throughout the pieces screams silhouette, whilst the feminine florals are an interpretation of his catwalk collections saying how he has always been fascinated by femininity “I’ve always been fascinated by the language of femininity, whether it’s lace or flowers or aesthetics of beauty” says Erdem.

For H&M, Erdem went into designing a wardrobe that was versatile for the woman and man (yes, for the first time ever, a collection for men). Think romantic meets modern. As much as I would love to buy multiples of each piece in the collection, I have to put the selfishness aside and remember others have to shop as well. For matter of a fact, ERDEM x H&M purchases are limited to a maximum of one of each item per person. This applies to all items in the collection including accessories, shoes and bags.

Happy shopping and et's hope your bank balance agrees with your style. We can blame it on Erdem. It isn’t our fault we like to look pretty.



Written by Jordan Ellen Wood