Influenced by 90s Brit-pop culture, Represent launch their second womenswear collection for pring/Summer ’19. Reflecting on their Manchester upbringing, brothers George and Mike Heaton explore …Read More
Swedish sports fashion brand Björn Borg drop their new collaboration – an underwear capsule created by Charles Jeffrey LOVERBOY. Charles Jeffrey releases his first underwear collaboration, a limited edition collection of men’s printed underwear, with Björn Borg….Read More
Approaching Lacoste as a wellspring of iconography, the Autumn Winter 2019 collection revisits the bygone elegance of sport and its relevance in contemporary society. Movement of the body and movement on the body are at the forefront of research and development into shape and fabrication – unlocking pragmatic solutions for dressing that surpass their apparent simplicity.Read More
Step into the Daydream Vivier, where the dreams of women become a reality through the imagination of Creative Direc- tor Gherardo Felloni. The Daydream Vivier takes you on a daring trip through the desires, passions and the most foolish dreams of women….Read More
In 2014, she flew to Paris to pursue further studies in fashion and in 2016, gained her diploma from ESMOD Paris, specializing in Womenswear Ready-to-Wear Knitwear. While in Paris, she did internships for brands Coralie Marabelle, La Prestic Ouiston, and Vetements...Read More
A simple white sheet thrown over us use to be the best Halloween costume going. I mean.. You didn’t have to worry about your makeup or the fact if you made any bad mistakes, then no one would of known who you were. Can we bring this costume back?! Social Media has now got us on the hype of who can dress the best.Read More
Anarchism is the idea of search for identity that manifests itself in many different forms. The only way for the anarchist to discover his identity is to experience and evolve his individuality within the rest of society. Looking for liberation and knowledge of self, looking for the journey. Many anarchists consequently mark their own odyssey by the artwork that reflects their own struggle for self which is why anarchy and art are undeniably intertwined.Read More
Brooke Axtell first shared her abuse story on a global stage at the 2015 Grammy Awards when she collaborated with singer Katy Perry and Barack Obama to address domestic violence. Now, the activist joins footwear brand Josefinas to fight domestic abuse through a collection of solidarity sneakers: for each pair sold, a woman survivor will receive life changing services like safety planning, counseling and mentoring through Brooke’s program She is Rising.Read More
Natalya Nova has been an artist that is the definition of creativity. She has a niche that sets her from everyone else by using her subconscious to create her one of a kind pieces of work. I got the privilege to interview Natalya and talk her about what keeps her influences in life and how she stays positive.Read More
Fast fashion has never been bigger business than these last few years and with trends falling in and out of favour quicker than magazines can publish its no surprise we’re overwhelmed with what’s in and what’s out. However,Read More
Roll on to the 00’s this dark side of the industry was exposed, models passing out on the catwalk, some dying. Finally, models started speaking out, modelling agencies along with designer themselves had to start taking responsibility along with making sure their models health was number one.Read More
We’ve seen how worldwide news and issues can affect fashion, how what’s going on in the world impacts how designers create their collections. But one of the longest relationships fashion has held is with art …Read More
We chatted with independent womenswear designer, Simon Ekrelius.
Born and raised in Sweden, Simon has made his mark in both the design and film industry. His designs are synonymous with architectural lines and reoccurring themes described by himself as ‘futuristic, bohemian and architecturally inspired’.
We found out about his passion for design, challenging obstacles, favourite film, the mafia and so much more. WE just LOVE him.
HUMBLE; Simon, thank you so much for doing this quick interview for HUMBLE magazine, first question, Where and when did you find your passion for design?
SIMON; I sew my own clothes as a teenager and I use to alter my clothes as a child with a scissor and thread, always been fascinated by the effect styling has to each individual, small cuts here and there makes a huge impact. And what fabric is used for what etc. I drew people, from the age of 4 to present, we are a very odd looking animal. So, to dress them in my imagination in the drawing from early age made my passion and the way I think.
HUMBLE; What was the transition like from graduation to finding yourself in the ‘real’ world of design and finally making it. Is there anything you would do different?
SIMON; Never regret anything but of course sometimes we compare ourselves with our colleagues and think ohh that would be nice but they probably do the same, grass is never greener, just different.
It was very tough to squeeze through the already crowded scene. But I was lucky in many ways. I met some amazing people that helped me to visualise my brand more understandably for buyers and private clients. I always been a yes person so that helps, if you are a no person with suspicious eyes you never go very far.
When graduating in Stockholm (90’s) I was active in competitions (big & small), and that helped me enormously, I never won but at least I created a buzz.
HUMBLE; What were the 3 most challenging obstacles that you had to overcome in the industry up until now?
SIMON; buyers, buyers and buyers £0£
They can be your best friend and your worst enemy, so and I have never acquired salesman style in my head. It is the most boring part of fashion but the most vital in order to survive, hence why I am having a break. They are under a huge pressure themselves so understandably they push it further.
HUMBLE; Was designing for films always the aim?
SIMON; I love working in film, (I don’t have to sell, yay) and the people are passionate and warm, mostly. Of course, you have idiots everywhere but at least I can sleep at night now and I get paid. There is very little money in fashion and if there is you must be careful of dodgy investors. (Dubai shippers,,, and The mafia is very keen to clean up their ‘income’)
HUMBLE; Do you have a favourite piece from the film ‘Love and other stuff’?
SIMON; Yes, love that short, my other favourite is ‘The Sound of Fear’ with Jonny Freeman (mi high) but soon there will be a film titled ‘The power of One Coin’ out, directed by Flaminia Graziadei, cast Katy Manning, Jacob Ifan and Carlotta Morelli which I think will be a beautiful piece, It’s about Love, dementia and loneliness.
HUMBLE; What was your first experience on a film set like? How nervous were you?
SIMON; The first film I did was in 1997 ‘Annica’ And yes it was nerve wrecking because I had to design and make a wedding costume for a very large dog, and there was a priest and many more characters outside my comfort zone of beautiful size 8 models. But I wasn’t nervous about being on set all though I did fell over on some of the important cables which is not popular,,, when being a stand by.
HUMBLE; What is the hardest thing about being on a film set?
SIMON; the hours, the food and to be so quiet that you must learn to breath like a snail does. Through the skin,,, ha-ha
HUMBLE; What is your favourite film?
SIMON; The Hours
HUMBLE; What advice would you give to students wanting to be film costume designers?
SIMON; Don’t be afraid to ask designers to assist to begin with, in that way you learn so much quicker. and when you assist make sure that you are quiet and useful, prepare and be a step ahead all the time,
HUMBLE; Simon, your last collection (AW15-16) and we saw some beautiful shapes and lines, where did you get your inspiration from for this collection?
SIMON; The X collection was inspired by my childhood memories, I’m a gen X and I where I grew up were people from all over the world, they were so friendly and interesting, always inviting me for dinner when my mum was working late. I learned a lot from them.
HUMBLE; Is there a particular person who has had a big influence on your design process?
SIMON; My grandma was a very particular person with an eagle eye for design and craft. She was striking as a person and she was a model in Sweden in the 1940’s, so she had a sharp look too.
HUMBLE; What film star would you love most to wear your designs?
SIMON; Silly question but I guess it would be fun to dress Cate Blanchett, Jonny Depp, and Margot Robbie
HUMBLE; Will we be seeing a new collection from you any time soon?
SIMON; Maybe 💋 or maybe not.
We at Humble can only hope so, take a look at more of Simon Ekrelius’ designs and work on his website here; https://www.simonekrelius.com .
FOR ART’S SAKE launches their AW18 (see now buy now) collection of sunglasses with their fun, quirky, and eclectic graduating class: the Class of FAS. The campaign takes the idea of high school cliques and clichés and uses it as a way to explore the different elements of the IMPERFECTIONIST, which is a term For Art’s Sake created to describe creative,
adventurous people who are unafraid of looking imperfect in order to achieve something new. Consisting of eight personalities that represent the varied nature of the ‘Imperfectionist’, the Class of FAS campaign is a colourful, exaggerated, and tongue-incheek (but only slightly) celebration of young, creative people in today’s society.
The AW18 collection is For Art’s Sake’s fifth collection. In For Art’s Sake’s continued effort to push the boundaries of what eyewear can look like, the collection focusses on brand new colour-ways for translucent lenses, and design-led stainless steel frames with creative silhouettes. For this collection, the devil (or more accurately, the goddess) is in the details. In
one model, clam shells open on the side of the lenses to reveal miniature pearls, inspired by the iconic Boticelli painting, The Birth of Venus. In other styles, frames that overlap and extend beyond a single plane create a 3D silhouette, which mark this collection out as one of the most experimental yet. As always, each pair is lovingly handmade from the highest
Xiwen Zhang, Creative Director, said of the collection: ‘We want to go against the grain of the tiny sunglasses trend and continue to focus on producing what looks good. More than that, however, we want people to feel good. That’s why we coined the term ‘Imperfectionist’. We want people to wear our sunglasses according to their own style, look good, and feel good.’
The accompanying campaign introduces eight personalities of the Class of FAS: the Creator, Rule-Breaker, Procrastinator, Odd Ball, ‘Gives No Fucks’, Activist, Sneezer and the Good Girl Gone Bad. Each character is an exploration of For Art’s Sake’s term, the ‘IMPERFECTIONIST’, and reflects a mentality and lifestyle of creative freedom, fighting for positive change, and not following the rules. These are values that are close to For Art’s Sake’s heart. The term ‘IMPERFECTIONISM’ was coined by For Art’s Sake in 2017 and has become the founding message upon which every product, photoshoot and partnership develops. Imperfectionism is for everyone, after all. The collection will be available to purchase online on the 31st March, 2018, and will be stocked at premium retailers worldwide soon thereafter.
Written by Jordan Ellen Wood
It wasn’t until the other week when fashion set a trend of saturated and told us to bring brighter colours into our wardrobes, but who are we kidding… When has fashion ever stuck to one trend? With the fashion month almost coming to a close, I have seen a lot of repetition from the colour nude, or how others might say.. Sand. This one is for the minimalists. The ones who like more muted tones and are happy to not have to invest in the pillar box red shoes you were told were a must. Stripping away all the prints and patterns, and going back to basics.
During the trend inspiring month, fashion brands such as Chloe and Jacquemus got us inspired with different shades of neutrals in their most recent collections. And of course, what happens on the catwalk floods onto the streets. Negin Mirsalehi and other fashion influencers had photographers at their feet with looks that we could dream to pull off.
As much as we would love to buy designer goods from coats to handbags, we know our bank balance wouldn’t agree.. And when in doubt for a cheaper alternative, the high street can be our best friend.
Written by Jordan Ellen Wood
Whether we are scrolling through influencers Instagrams or checking out all the fashion week news, you are bound to come across someone that looks effortless in designer gear. Whilst you on the other hand can’t even step out of the house without a toothpaste stain down your top… But with upcoming designers, buyers and bloggers to soon watch out for, we have to learn how to be street style ready in case we get snapped.
Of course, being on trend is key. You won’t be a head turner if you are wearing a trend from 2 years ago.. Despite how many times you love those bobbly high waisted trousers. As NYFW is over, Fashion Month is still continuing and there is time for us to show the streets how well catwalks influence our wardrobes. continues and the streets are just as anticipated as the runways. Do you know which trend to go for? Or are you the ones, like me, that leave everything till the morning of?
Pretty in pink
Pink is a colour we hate to love, but at the moment we don’t mind shouting it from the rooftops. Great for layering with different hues or clashing with a pillar box red. It is time to release the power of pink.
The double d’s
I know I speak on everyone's behalf when i say I am glad double denim is back!! A pair of jeans can be took advantage of, as they are seen as an everyday item. But adding a ripped hem, having some jewels or going brighter than a packet of starbursts, can bring a lot more depth to your look.
Lavender is the grown up version of Lilac, and I have seen it everywhere during fashion month. The pastel tone is great for the ones who want to grunge up a “girly” colour. All of a sudden I am thinking about Palma Violets…
As we all should know, trench coats are a staple piece in our wardrobes. They practically go with everything. Whether you like your classic Burberry caramel colour or want to paint the town red in a colour that screams all things bold. Pair with a versatile favourite; mom jeans.
Sometimes the thought of having to pick and plan an outfit can get us pulling every strand of hair out.. A quick tip? Don’t. Invest in a statement jacket with a bold print on. Chuck over some of your most minimal pieces, and you have yourself an outfit worth street snapping.
Don’t chuck out your ugly shoes
That is right… The pair of shoes you would wear to go on a muddy walk in, or something that your dad brought you who has no style. But the shoes that were once known as “ugly” are now the new faves. They bring an edge to an outfit, that turns your most casual outfit into a statement one.
Bag yourself a bumbag
Some people called them bum bags, others called them fanny bags… But either way, the waist centred bag has been one to make an appearance on all celebrities and fashion influencers. How can you not love a bag that helps you have your hands spare for the extra glass of prosecco at the events?
What trend will you go for? Tag us in your fashion week outfits @humble_mag
Written by Jordan Ellen Wood
The men are leading the way with one of the most stylish fashion weeks yet, but for some of us that didn’t get a ticket or get the chance to sit on the FROW, there was a lot we missed out on. From Henry Holland’s collaboration with Ben Sherman to some of the best trends captured with the street stylists, January has officially became one of my favourite months in fashion. And as much as we would love to be a fly on the wall at some of the best glitzy after parties, the best moments were all on the catwalk for us to see...
What stereotypes? Bring forward the diversity!
Back in the day, we all know that is was hard enough for “plus size” female models to be accepted in the fashion industry, and this was always the same case with male models too. There are times when we subconsciously judge someone, may this be ‘OMG who would wear pink with blue’ or ‘he has long hair, he must be an emo’. However, at Mens London Fashion Week, there has been a wide choice of diversity that screams out WE WANT MORE! Off White saw them use gender neutral clothing, that men and women can wear, which was showcased on the mix of models for their new collection. Another memorable moment was when Charles Jeffreys presented his Loverboy collection, which explored the array of ideas of what men should be wearing in 2018, basing it around the myth of gay pride.
Henry Holland's collaboration with Ben Sherman
Daring fashion designer Henry Holland is known for his eye-catching designs and must have collaborations. Being an expert in both high-street and high-end is what has made him the talented man today. After hearing he merged his quirky aesthetic with classic fashion brand Ben Sherman, I knew it was one to get excited for. The 29-piece unisex capsule collection was featured at London Fashion Week, which contained a variety of clothes from button-down shirts, t0 knitwear and denim. I am hoping there is some way I could pull off a few pieces…
From all in one beige to saturated hues, men’s street style was a place to inspire not only the men of the world, but the women as well. The predicted trends of art-referenced pieces from Picasso made a showcase on the streets of London, making the minimal looks have the fullest depth. I wonder if they hoped out of bed dressed like this, or if they plan two months in advance like most of us… A few of my favourite looks on the street has to be the brighter the better. It brings more attention to the silhouette of the male figure, makes me want to ditch the blacks, greys out of my wardrobe, and add all things bright.
Of course… It wouldn’t be a fashion week if it wasn’t for the people who put the collections together. The designers; all showcasing AW18 clothes that are set to get us excited for the year ahead already. Blood Brothers were one of the most talked about at the event, with modern cutting edge approach to today's style. Their distinctive looks are what captured the attention by the influencers and audience. Of course, other fashion designers were talked about such as House Of Holland, Tommy Hilfiger, Emporio Armani, as well as Tinie Tempah showcasing his new tailored collection. Other upcoming designers at the event were A-COLD-WALL, Belstaff, Bobby Alley, Craig Green, D.GNAK, Per Gottenson and Pronounce presented by GQ China. So make sure to stay tuned for these, as they will be ones to watch.
Despite everyone being there for the style studded shows, we all like to see who made the FROW at the shows.. We are used to seeing the style icons and fashion influencers taking a place at their name saved chairs. Liam Payne was seen at Emporio Armani's show, as well as David Beckham was has been working with Kent & Curwen since 2015 as a majority owner, went to the brands show..