Soft Power is a fashion editorial photographed by Karina Timerkhanova in Marrakech's Old Medina. Featuring model Sita Yasmine Ouattara, the series explores feminine strength, personal freedom, architecture and flowing form.

The project explores the fragile yet resistant essence of womanhood through tactile, emotionally subtle imagery. It sits at the intersection of fashion and intimate storytelling, with a visual language that leans into softness, vulnerability, and muted strength.

Football culture and “Masculinities” is the driving force of this project, looking to people in the local community as inspiration for the real, mundane society we live in. This collection also aims to highlight the behaviours we tolerate in our society, behaviours which are problematic; from offensive football chants to football hooliganism and violence…