How to be "Street Style Ready" with these top 2018 trends

Written by Jordan Ellen Wood


Whether we are scrolling through influencers Instagrams or checking out all the fashion week news, you are bound to come across someone that looks effortless in designer gear. Whilst you on the other hand can’t even step out of the house without a toothpaste stain down your top… But with upcoming designers, buyers and bloggers to soon watch out for, we have to learn how to be street style ready in case we get snapped.

Of course, being on trend is key. You won’t be a head turner if you are wearing a trend from 2 years ago.. Despite how many times you love those bobbly high waisted trousers. As NYFW is over, Fashion Month is still continuing and there is time for us to show the streets how well catwalks influence our wardrobes.  continues and the streets are just as anticipated as the runways. Do you know which trend to go for? Or are you the ones, like me, that leave everything till the morning of?


Pretty in pink


Pink is a colour we hate to love, but at the moment we don’t mind shouting it from the rooftops. Great for layering with different hues or clashing with a pillar box red. It is time to release the power of pink.


The double d’s


I know I speak on everyone's behalf when i say I am glad double denim is back!! A pair of jeans can be took advantage of, as they are seen as an everyday item. But adding a ripped hem, having some jewels or going brighter than a packet of starbursts, can bring a lot more depth to your look.


Lavender obsession


Lavender is the grown up version of Lilac, and I have seen it everywhere during fashion month. The pastel tone is great for the ones who want to grunge up a “girly” colour. All of a sudden I am thinking about Palma Violets…


Trench yourself


As we all should know, trench coats are a staple piece in our wardrobes. They practically go with everything. Whether you like your classic Burberry caramel colour or want to paint the town red in a colour that screams all things bold. Pair with a versatile favourite; mom jeans.


Statement coat


Sometimes the thought of having to pick and plan an outfit can get us pulling every strand of hair out.. A quick tip? Don’t. Invest in a statement jacket with a bold print on. Chuck over some of your most minimal pieces, and you have yourself an outfit worth street snapping.


Don’t chuck out your ugly shoes


That is right… The pair of shoes you would wear to go on a muddy walk in, or something that your dad brought you who has no style. But the shoes that were once known as “ugly” are now the new faves. They bring an edge to an outfit, that turns your most casual outfit into a statement one.


Bag yourself a bumbag


Some people called them bum bags, others called them fanny bags… But either way, the waist centred bag has been one to make an appearance on all celebrities and fashion influencers. How can you not love a bag that helps you have your hands spare for the extra glass of prosecco at the events?


What trend will you go for? Tag us in your fashion week outfits @humble_mag



What are we seeing here? Balenciaga goes all paparazzi with their new SS18 campaign

Written by Hannah Corkhill 


Although we are stull deep in winter, summer is on the horizon. With multiple fashion houses releasing their SS18 campaigns, this week we have been treated. Kicking off with Yeezys, which pieced a pap theme unveiling its Kim Kardashian clones (including Paris Hilton) for their Sixth Season. This campaign is incredible and has had so much press, another genius move from Kanye.


The second treat of the week came from Balenciaga who also donned a paparazzi theme (we spot a running trend) and saw models including Stella Tennant, Dipti Sharma, Kennah Lau, Marjitta Nissinen, Eliza Douglas, Christine Willis, Alek Wek, Raphaele Godin and her son pose exactly how any celebrity does in a crowd of paparazzi. Pacing along Avenue Montaigne and Rue Saint Honore, head to toe in Balenciaga and all accompanied by extremely dashing bodyguards.


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The campaign was shot by the French equivalent of Getty, Agerce Bestimage and was styled by the brilliant Lotta Volzova (a frequent Gvasatia collaborator) and features spike point toe heeled pumps, floral boots, plenty of check and the odd kick out at a camera.

It’s only fair to raise a discussion that with this popular trend of paparazzi inspired campaign, and with so many stunning and creative Balenciaga campaigns behind us, is the quality of this one a little, well, off?

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A scroll through twitter brings mixed opinions on this shoot and Yeezys but also sees people living for the campaign too and saying that “pap photos are a thing of the moment”. Personally, I think the concept is different and shows the clothes in an unusual but flattering way to any other campaign has, but then on the other hand, is this really a “shoot”. We see paparazzi pictures of models and IT girls and celebrities wearing designer every day, on social media, in the papers and after much anticipation for these new SS18 campaigns from houses such as Balenciaga, is this a let-down? Or could this campaign be lost amongst the crowd and any regular paparazzi pic?

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There is also the controversial fact that we see day to day of celebs screaming and shouting at paparazzi and putting those in the spotlight in some dangerous and volatile situations, so is it a wise decision to highlight this for a campaign which is highly publicised and put in the spotlight as well as being deemed as “cool”?

But there again, it is a stunning shoot with plenty of colour and so much creativity.


Let us know your thoughts on out twitter @HUMBLEmag



London Men's Fashion Week 2018

Written by Jordan Ellen Wood


The highlights

The men are leading the way with one of the most stylish fashion weeks yet, but for some of us that didn’t get a ticket or get the chance to sit on the FROW, there was a lot we missed out on. From Henry Holland’s collaboration with Ben Sherman to some of the best trends captured with the street stylists, January has officially became one of my favourite months in fashion. And as much as we would love to be a fly on the wall at some of the best glitzy after parties, the best moments were all on the catwalk for us to see...


What stereotypes? Bring forward the diversity!

Back in the day, we all know that is was hard enough for “plus size” female models to be accepted in the fashion industry, and this was always the same case with male models too. There are times when we subconsciously judge someone, may this be ‘OMG who would wear pink with blue’ or ‘he has long hair, he must be an emo’. However, at Mens London Fashion Week, there has been a wide choice of diversity that screams out WE WANT MORE! Off White saw them use gender neutral clothing, that men and women can wear, which was showcased on the mix of models for their new collection. Another memorable moment was when Charles Jeffreys presented his Loverboy collection, which explored the array of ideas of what men should be wearing in 2018, basing it around the myth of gay pride.

Charles Jeffery's

Charles Jeffery's


Henry Holland's collaboration with Ben Sherman

Daring fashion designer Henry Holland is known for his eye-catching designs and must have collaborations. Being an expert in both high-street and high-end is what has made him the talented man today. After hearing he merged his quirky aesthetic with classic fashion brand Ben Sherman, I knew it was one to get excited for. The 29-piece unisex capsule collection was featured at London Fashion Week, which contained a variety of clothes from button-down shirts, t0 knitwear and denim. I am hoping there is some way I could pull off a few pieces…

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Street style

From all in one beige to saturated hues, men’s street style was a place to inspire not only the men of the world, but the women as well. The predicted trends of art-referenced pieces from Picasso made a showcase on the streets of London, making the minimal looks have the fullest depth. I wonder if they hoped out of bed dressed like this, or if they plan two months in advance like most of us… A few of my favourite looks on the street has to be the brighter the better. It brings more attention to the silhouette of the male figure, makes me want to ditch the blacks, greys out of my wardrobe, and add all things bright.

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Street style shot 1.jpeg
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Of course… It wouldn’t be a fashion week if it wasn’t for the people who put the collections together. The designers; all showcasing AW18 clothes that are set to get us excited for the year ahead already. Blood Brothers were one of the most talked about at the event, with modern cutting edge approach to today's style. Their distinctive looks are what captured the attention by the influencers and audience. Of course, other fashion designers were talked about such as House Of Holland, Tommy Hilfiger, Emporio Armani, as well as Tinie Tempah showcasing his new tailored collection. Other upcoming designers at the event were A-COLD-WALL, Belstaff, Bobby Alley, Craig Green, D.GNAK, Per Gottenson and Pronounce presented by GQ China. So make sure to stay tuned for these, as they will be ones to watch.



Despite everyone being there for the style studded shows, we all like to see who made the FROW at the shows.. We are used to seeing the style icons and fashion influencers taking a place at their name saved chairs. Liam Payne was seen at Emporio Armani's show, as well as David Beckham was has been working with Kent & Curwen since 2015 as a majority owner, went to the brands show..

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