Elegant clean colour palette by Claire Tagg AW18 at London Fashion Week 18

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‘Glamour is an imaginative process that creates a specific emotional response: a sharp mixture of projection, longing, admiration, and aspiration. It evokes an audience’s hopes and dreams and makes them seem attainable, all the while maintaining enough distance to sustain the fantasy’, Virginia Postrell British designer Claire Tagg launches her eponymous label for AW18 showcasing a dramatic, oriental inspired fauna and flora collection. The AW18 season is inspired by a personal story of her travels as an Air Hostess, combining glamour and destructed textures to creative a dramatic yet opulent range.

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The AW18 collection sees cut and silhouette inspired by formal airline uniforms. Structured jackets and blazer style dresses are juxtaposed with oversized full skirts and ballgowns constructed in luxurious Duchess Satin. Despite the more grown-up aesthetic of the collection, the core identity of the brand remains.

The tone of the season is sophistication, with an elegant clean colour palette, hosting baby pinks and mustard yellows with contrasting fuchsias and black. Highlights of metallic gold draw attention to the decadence within the garments. The new designer contrasts textures using delicate fabrics of chiffon and satin alongside raised sequinned lace, cotton, satin and silk jacquard.

Tagg keeps her signature layered aesthetic using digital printing to create rich textures of ripped paper alongside a cherry blossom placement print and elaborate embellishment. Each garment is lovingly hand beaded, creating a unique piece every time with no two pieces looking the same.

Accessories continue to play a strong part in the brand with colourful beaded jewellery alongside fabric belts with plane seat belt fastenings. Tagg graduated from The University Of The Creative Arts, Rochester, having won the New Designers Hainsworth Statement Award and winning runner up for the Womenswear Award at Graduate Fashion Week. The carefully handcrafted collection ranges from £500 for separates, to £1600 for hand embellished ballgowns.

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WOULD LIKE TO THANK: Fashion Scout, Nicola Hitchens, AW Hainsworth and my family for there constant support. SHOW PRODUCTION: Fashion Scout Events MAKE-UP: Paul Merchant and team using products by KRYOLAN HAIR: Hair created by the TONI&GUY Session Team lead by Jon Wilsdon, using label.m Professional Haircare Styling SPECIAL THANKS TO: Martyn Roberts, The team at Fashion Scout, Kryolan and Toni & Guy PR BY NICOLA HITCHENS nicola@fashionscoutevents.com @claire.tagg | #clairetagg @fashionscoutlondon | #fashionscout | #fashionpioneers www.clairetagg.com | www.fashionscout.co.uk


The designers set to make LFW18 the most stylish one yet!

Written by Jordan Ellen Wood


When you heard the rumours about fashion icon Victoria Beckham showcasing her collection at London Fashion Week, you rolled your eyes in envy incase you missed it...But shortly after the rumours were fueled with a confirmation her collection will be at the worldwide fashion event, we knew it would be one stylish week not to miss (or forget). After Men's Fashion Week was a highlight of January already, we all knew we had to start planning out outfits ASAP for Womens Fashion Week and get ahead of the game.


One of the biggest fashion cities in the world will be holding talent from all aspects of the creative industry, from bloggers to designers, and buyers to photographers. As we wait in anticipation of who will be on the FROW at all the designers showcases, let's have a look at what designers will be there


Marta Jakubowski 16TH February 15:00 pm

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Born in Poland and raised in Germany, it was from a young age that Marta wanted a career in fashion. She graduated with an MA from the Royal College of art in 2014. Her previous experience has entailed her to produce magnificent collections, with working with designers such as Alexander Wang and Jonathan Saunders, which later on inspired her more to create her own label.


Ashley Williams 16th February 19:00 pm

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Being able to showcase her collection in the city she was born and raised in, is Ashley Williams. A promising young designer, set to take the fashion world by storm. Ever since graduating from The University of Westminster in mid 2012, she was always known as one to watch. Williams is currently stocked internationally in leading retailers including Selfridges in London, Colette in Paris and Joyce in Hong Kong.


JW Anderson 17th February 10:00 am

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Irish born Jonathan Anderson is a recognizable name in the fashion industry, by setting his name by his dreamy collections. The fashion designer was first recognised in 2008s London Fashion Week with his labels first collection.The success of this debut collection earned both critical acclaim and commercial success for Anderson, whose label is now regarded as one of London’s most innovative and forward thinking brands.Anderson's aesthetics has other designers quivering at their feet with his unique design of providing an interpretation of masculinity and femininity. JW Anderson has evolved into an internationally renowned and award-winning brand. In the past, accolades have included British Fashion Awards for ‘Emerging Talent, Ready-to-Wear’ (2012), ‘The New Establishment Award’ (2013) and 'Menswear Designer of the Year' (2014). Most recently at the 2015 British Fashion Awards the brand received an historic double award for ‘Menswear’ and ‘Womenswear Designer of the Year’, the first time any brand has ever won both prestigious awards.


Simone Rocha 17th February 12:00 pm

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Forn in Ireland, Dublin was critically acclaimed fashion designer Simone Rocha. Her talent came from what she learnt at The National Collection of Art and Design in Dublin, which later studied at Central Saint martins. Her collections have gained her some of the most prestigious stockists in the world including Dover Street Market, Browns, Colette in Paris, Ikram in Chicago, Bergdorf Goodman and 10 Corso Como in Milan, Seoul and Shanghai. She has done numerous projects which have inspired other ambitious designers, from launching a collaboration with US based denim label J Brand to being received editorial coverage from high fashion publications such as Vogue US, Interview, Purple, Dazed and Confused and CR Fashion Book. Rocha has evolved into an internationally renowned and award-winning brand. In the past, accolades have included British Fashion Awards for ‘Emerging Talent, Ready-to-Wear’ (2013) and ‘The New Establishment Award’ (2014). Most recently at the 2016 Fashion Awards Simone received the “British Womenswear Designer Award” as well as the 2016 Harper’s Bazaar Designer of Year Award.Simone works on seasonal imagery and produces limited edition printed books featuring this and the works of collaborators and inspirations. Simone has worked with Jacob Lillis, Eoin McLoughlin, Louise Bourgeois, Perry Ogden, Niall O’Brien, Roni Horn and most recently Jackie Nickerson for these books.


House of Holland 17th February 18:30 pm

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His name is what got the fashion world talking, after capitulating the limelight of everyone else after his irrelevant slogan tees. The slogan tees featured numerous ‘fashion groupie’ slogans with catchphrases that spoke louder than words. If you have a tee then you will recognise the phrases “uhu gareth pugh” and “get your freak on giles deacon”. In February 2008, after two seasons showing with Fashion East, House Of Holland held its first solo show on the London Fashion Week schedule to critical acclaim. Now in the brand’s 10th year, House Of Holland is firmly established in the international fashion arena and in January 2012 was awarded a two-season fashion forward sponsorship. Holland pictures the girl who wears his collections as someone who has a london aesthetic in mind and has various attitudes, cultures and mindsets about them. They are also cool, confident and savvy and wears labels without letting them wear her. If you are one of those girls, then you have done Henry Holland proud.


Nicopanda 19th February 18:00 pm

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Known for his unsurpassed creativity and magnificent collaborations is style influencer Nicola Formichetti. And if you haven’t heard of his brand NICOPANDA, then you must of been living under a rock for the past few years. The city influenced brand has all things edgy and playful for the perfect ready-to-wear collection. NICOPANDA is at the forefront of the fashion world with the over the top creativity and uniqueness in the work. Loved by street culture enthusiasts around the world and frequently seen on the hottest celebrities and influencers, NICOPANDA is designed for all and available to all.


And if they are only a few of the 80 designers showcasing, then you know the rest will be shows not to miss… Make sure to stay tune with all the updates and news at LFW.


London Fashion Week 18 - Why you should get your hands on a ticket

Written by Jordan Ellen Wood

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Of course, the number 1 reason why we should go to London Fashion Week is because it is London Fashion Week. As much as we like to shrug off how in a matter of weeks, there will be all influencers, buyers and designers styling up one of the fashion cities in the world, we know deep down we want to be there…

Maison Margiela

Maison Margiela

Worldwide fashion designers such as Maison Margiela, House of Holland and Mulberry will be showcasing their newest collections to all of us fashion divas and inspirationals. But as much as we crave to get even a seat at the back behind the tall guy, LFW will be letting local designers showcase their collections as well. Being mentioned as ‘stars’ and ‘commercially ready’, I can’t wait as much as you to see the competition the catwalks will grace us this year. A few of the 10 local designers will include Andrew McAllister, Emma Kirwan and Emma Curtis.

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Think we are all in the same boat, when we get the golden ticket to the worldwide known fashion event and stress ourselves out over what to wear. WHAT DO WE WEAR?! With bloggers, celebrities and influencers getting papped outside as they are the face of future trends, we need to make sure we are ahead of ourselves and in front of the line with street style. Do we go with our instincts and put on our favourite jazzy pants? Or do we look at predicted Spring 18 trends? Let's go with question 2! Spring trends at the moment are definitely making 2018 a great one already. With the likes of lavender, ice cream hues, saturated block colours and designers being influenced by art such as Picasso and Andy Warhol, we have a wide selection that will prepare us for being papped. Just maybe don’t add the oversized shades…

Photo: Jonathan Daniel Pryce

Photo: Jonathan Daniel Pryce

Photo: Jonathan Daniel Pryce

Photo: Jonathan Daniel Pryce


Have I made you want to attend the event even more? Thought I might… Check out our latest article on what designers will be showcasing their collections, so you can secretly pick your favorites.