In their AW18 collection TATA NAKA is celebrating folk traditions of Eastern Europe.

For PRE FALL and AW18 designers Tamara and Natasha Surguladze of Tata Naka have chosen to celebrate various folk traditions and costumes of Eastern Europe. Strong standing vintage designs are translated into modern shapes and silhouettes to create a striking collection that blends the past with the present.

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This eclectic collection features references to the famous floral Russian shawls of Pavlovo Pasad, dating back to the 1800s, as well as the accordion pleated sleeves of traditional dance costumes of Szek. Motifs typically from Georgian Kilims of the 1920s and 1930s are also seen running through the collection in the form of figurative prints portraying the images of traditional Red Army officers on horseback, two lions or deer.

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Russian shawls are used as an interpretation of the term ‘flowers on your shoulders’, and padded features can be seen on classic double-breasted coats, jackets and bombers, giving the collection a modern twist. The PRE FALL collection features polka dot cotton pieces mixed with tulle frills and decorated with multiple trims as well as shapes taking inspiration from traditional Columbian and Seminole costumes.

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The inspiration around 1920’s Georgian literature is very visible within the AW18 collection, the image of two animals represents love and two animals with a life tree in the middle is the symbol of happiness.

 

Edeline Lee AW18 first preview

Photographer Benjamin Tietge

AW18 Lookbook

 

Autumn Winter 2018 finds the EDELINE LEE woman contemplating the dark and secret gardens within herself.  She is still and reflective.  She is divinely feminine, the archetypal Eve.  The silhouette is considered and nearly monastic.

 

The colors are rich and jewelled: Purple, Red, Navy, Amber Green and Black.  Edeline continues to explore the limitations of her signature Flou Bubble Jacquard and fluid, heavyweight Georgette Champion.  Pure Virgin Wool Boucle outerwear add generous warmth and proportion, and a series of fully sustainable Organic Cotton T-shirts and Sweatshirts playfully elaborate on the themes of the collection.  An opulently textured, three-dimensional Floral Jacquard is cut into tailored shapes and fanciful distorted ruffles.  Garments are draped into lush folds and flounces, weighed down by hand-rolled and wrapped tassels, and wrapped up into a deceptively simple bow.

All Edeline Lee pieces are made by hand in England, of fabrics woven in Italy and France.

 

Elegant clean colour palette by Claire Tagg AW18 at London Fashion Week 18

 
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‘Glamour is an imaginative process that creates a specific emotional response: a sharp mixture of projection, longing, admiration, and aspiration. It evokes an audience’s hopes and dreams and makes them seem attainable, all the while maintaining enough distance to sustain the fantasy’, Virginia Postrell British designer Claire Tagg launches her eponymous label for AW18 showcasing a dramatic, oriental inspired fauna and flora collection. The AW18 season is inspired by a personal story of her travels as an Air Hostess, combining glamour and destructed textures to creative a dramatic yet opulent range.

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The AW18 collection sees cut and silhouette inspired by formal airline uniforms. Structured jackets and blazer style dresses are juxtaposed with oversized full skirts and ballgowns constructed in luxurious Duchess Satin. Despite the more grown-up aesthetic of the collection, the core identity of the brand remains.

The tone of the season is sophistication, with an elegant clean colour palette, hosting baby pinks and mustard yellows with contrasting fuchsias and black. Highlights of metallic gold draw attention to the decadence within the garments. The new designer contrasts textures using delicate fabrics of chiffon and satin alongside raised sequinned lace, cotton, satin and silk jacquard.

Tagg keeps her signature layered aesthetic using digital printing to create rich textures of ripped paper alongside a cherry blossom placement print and elaborate embellishment. Each garment is lovingly hand beaded, creating a unique piece every time with no two pieces looking the same.

Accessories continue to play a strong part in the brand with colourful beaded jewellery alongside fabric belts with plane seat belt fastenings. Tagg graduated from The University Of The Creative Arts, Rochester, having won the New Designers Hainsworth Statement Award and winning runner up for the Womenswear Award at Graduate Fashion Week. The carefully handcrafted collection ranges from £500 for separates, to £1600 for hand embellished ballgowns.

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WOULD LIKE TO THANK: Fashion Scout, Nicola Hitchens, AW Hainsworth and my family for there constant support. SHOW PRODUCTION: Fashion Scout Events MAKE-UP: Paul Merchant and team using products by KRYOLAN HAIR: Hair created by the TONI&GUY Session Team lead by Jon Wilsdon, using label.m Professional Haircare Styling SPECIAL THANKS TO: Martyn Roberts, The team at Fashion Scout, Kryolan and Toni & Guy PR BY NICOLA HITCHENS nicola@fashionscoutevents.com @claire.tagg | #clairetagg @fashionscoutlondon | #fashionscout | #fashionpioneers www.clairetagg.com | www.fashionscout.co.uk