THE BOY WHO JUMPED THE MOON
“If He Could, Why Couldn’t They?”
Photographer & Director: Segraphy
What began as a fashion campaign gradually unfolded into something more cinematic, theatrical, and emotionally charged. Shot alongside KidSuper’s latest collection The Boy Who Jumped The Moon, this editorial series captures the fragile space between imagination and reality through monumental painted sets, surreal performances, and expressive visual storytelling. Existing somewhere between fashion photography and contemporary fable, the images embrace the idea that creativity is not something we outgrow, but something we either continue protecting or quietly leave behind.
SS26 Campaign
Credits:
Creative Director & Photographer:
@segraphy
Movement Director:
@shaylatukolan
Painter:
@nielsegidius
Producer:
@leaonthemoon
DOP:
@robinruitenberg
1st AD:
@simon.bavinck
2nd AD:
@raoulkaradagprod
1st AC:
@krijnwintjes
Gaffer:
@varsbayd
Production Designer:
@djina.bdb
Art Director:
@juneworldwide
Art Department:
@rikke.jelier
Set Construction:
@gretulinschiza