Photographer Jack Robson


Happily Never After -SS19

Designer & Stylist : Cansu Odemis @madamefairy

Photographer: Jack Robson @jack__robson

Model: Iva Litova @tinkerbels Bame Models @bamemodels

Makeup Artist: Christina Lomas @chrissie_b_makeup

Collection Theme (Happily Never After -SS19) :

In the SS-19 collection "Happily Never After", the interaction of the fairy tales which have been passed down for generations with the modern culture was explored. Nowadays, as selfie obsession is popularized through social media and celebrity culture, people are becoming more obsessive about their physical appearances than ever before to reach more followers, to get more “likes” to win appreciation and approval. It was impossible for the fairy tales to remain as innocent as Disney's interpretations, since social features, perceptions and problems are changing so rapidly.

With a changing sense of beauty( plastic surgeries, eating disorders )social and psychological problems (self-harming, drug addiction etc.) are reaching epidemic proportions. This collection uses fairy tales as a starting point to explore these challenges, through stitch, print, cut and detail, in a witty manner.