Scandinavian denim house JEANERICA takes denim to the next level and unveils Atelier, a new line imagined with a luxury approach…

Swedish label JEANERICA launches Niagara, the new perfect boyfriend fit made with organic and recycled cotton, and nothing else…

Jeanerica is the first sustainable premium denim. Lena Patriksson and Jonas Clason, after respectively working at H&M and Acne Studios, founded Jeanerica in 2017 in Stockholm…

Fast fashion has never been bigger business than these last few years and with trends falling in and out of favour quicker than magazines can publish its no surprise we’re overwhelmed with what’s in and what’s out. However,