JEANERICA launches Atelier

The luxury capsule in upcycled denim

Scandinavian denim house Jeanerica takes denim to the next level and unveils Atelier, a new line imagined with a luxury approach.

Atelier

With Atelier, the Swedish label Jeanerica transforms cotton and old jeans into new classics.

Jeanerica Atelier explores the essence of a modern wardrobe through endlessly wearable icons and reinterpreted key pieces in a series of limited-edition signature collections. The brand brings a visionary approach to universally worn denim and sportswear archetypes—always with a sustainable mindset.

Jeanerica Atelier introduces a sophisticated collection, giving new life to old garments in an oceanic fabric, woven together using yarns in multiple densities and a bazillion shades of blue, resembling frothy waves under an open sky.

Each piece is handmade in Portugal.

Jeans have been deconstructed and reconstructed so that the garments inherit a unique space dye effect, due to the contrast in textures and colors of the original fibers.

ABOUT JEANERICA

Lena Patriksson Keller and Jonas Clason founded Jeanerica in 2017 in Stockholm. 

Made to last thanks to organic fabrics and innovating techniques, the Jeanerica wardrobe offers modern and timeless pieces.

Jeanerica makes the difference thanks to their ecofriendly engagement. The denim is made with organic cotton and their washing techniques allows notable water savings.

The brand offers both women's and men's collections, composed of denim essential pieces in organic denim and cotton. The t-shirts and sweatshirts are in biological cotton to follow Jeanerica's sustainable approach.

www.jeanerica.com