JEANERICA THE SUSTAINABLE DENIM SS21

Style
Written By Dmitrij Vas
 
FARAGO_PUBLISHING_JEANERICA_17.jpg

JEANERICA
THE

SUSTAINABLE DENIM

Jeanerica is the first sustainable premium denim.
Lena Patriksson and Jonas Clason, after respectively working at H&M and Acne Studios, founded Jeanerica in 2017 in Stockholm. Made to last thanks to organic fabrics and innovating techniques, the Jeanerica wardrobe offers modern and timeless pieces.

Jeanerica makes the difference thanks to their ecofriendly engagement. The denim is made with organic cotton and their washing techniques allows notable water savings.

Made in Sweden, the collections are unisex and composed of denim essential pieces in organic denim and cotton. The t-shirts and sweatshirts are in biological cotton to follow Jeanerica's sustainable approach.

Jeanerica is available online and distributed in several stockists in Scandinavia and Europe.

www.jeanerica.com

The Spring-Summer 2021 collection pays tribute to iconic styles of our past and of our present, moving them in a modern way to create the staples for tomorrow.

Jeanerica has picked the favorites from the different decades and redefined them to create the perfect mix.

The Spring-Summer 2021 consists of strong jeans silhouettes, sporty vibrant colors, subtle earthy tones and reconstructed basics molded in the Jeanerica identity with a sustainable mindset.

 
 
Dmitrij Vas

With over a decade of international business experience and a strong background in digital content production, he seamlessly blends creativity and strategy in every project.

As a photographer has been featured in various publications including Vogue, Elle, GQ, NUMERO, and L’OFFICIEL, underscoring his influential presence in the fashion industry.

A dedicated educator, Dmi lectures in fashion marketing, designing and delivering modules for undergraduate and postgraduate programs. He holds a Master of Arts in Journalism, PR, Media, and Publishing from the University of Arts London, a BA in Fashion Photography from Falmouth University, and a Bachelor of Law from SMK University.

https://dmivas.myportfolio.com
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