is inspired by author Paul Bogards legendary work; “The End of Night”.
The book mentions the moment Albert Einstein lit the first lightbulb and how it changed everyone’s life; however, nowadays over-used artificial lights make the night as bright as the daytime. No more beaming little stars clustered in the sky, excessive artificial lights and electricity take over to heat up the earth more and more.
This season’s key focus is classic pyjama silhouettes, neon trimmings, contrasting colours and cuts paired with vintage blanket prints and dramatic star prints made from recycled yarn, all topped off with printed metallic gauzes to resemble the halo of light so often associated with angelic beings. The collection aims to bring alive the serious threats posed to nocturnal wildlife, plant life and human insomnia which have been created through artificial light pollution in the modern world.
SS20 is a reflection of Simon Mo’s idea to hold an insomniac party for all humans, animals and plants wandering through the night.
Hair by TONI&GUY
Make-up by the Solent Events Team using Illamasqua