Native Village NEW SS21 Collection « Perception »

The theme of this season is « Perception »

To listen, observe and smell at the same time
The memories pile up and become more profound
We developed through the clothes the layering of memory of sensations
It’s a collection upgraded with a feeling of the past

@nativevillage

Short about the brand

Masaaki Matsuya Designer of NATIVE VILLAGE Managed GASA* with Mie Igarashi as a designer from 1994-2005. Start up a brand QUE? (later known as native village) soon after. From 2013 SS collection, started native village based on the new concept. Opened a shop on January, 2014. Started to present native village 2017AW collection in Paris.

‘native’ is nature which cannot change, nature which won’t change

‘village’ is a small homeland

“A PIECE UNCHANGEABLE, A PIECE CARRIES ON”
A piece unchangeable for a person who wears, no matter how much time passes. The concept is to make such a piece.