Swedish sports fashion brand Björn Borg drop their new collaboration – an underwear capsule created by Charles Jeffrey LOVERBOY. Charles Jeffrey releases his first underwear collaboration, a limited edition collection of men’s printed underwear, with Björn Borg….

The rise of recognition in Charles Jeffery, the creativity and talent behind LOVERBOY label, will undoubtedly sore through the roof with his artistic collection. A designer that is branded as the new Alexander Mcqueen for how his collections connect with every person.