MAD DAISY Brings French Impressionism to the Runway With “Lumière de Guillaumin” at LFW26
MAD DAISY’s runway language has always been rooted in translation: taking museum culture, memory, and craft, then reworking them into garments that live outside the frame. For AW26, the art-to-wear label founded by Dr. Margarita Fedoseev unveiled French Art to Wear: Lumière de Guillaumin, a womenswear collection inspired by French Impressionism and presented at Fashion Scout’s Ones To Watch catwalk during London Fashion Week on 21 February 2026.
Following its debut in New York, the collection’s London stop positioned the runway as a kind of moving gallery, where the idea of “wearing art” is not a slogan, but a method.
A Wearable Gallery, Built From Museum Heritage
At the centre of Lumière de Guillaumin is a direct conversation with the works of Jean-Baptiste Armand Guillaumin, drawn from the Petit Palais, Musée des Beaux-Arts de la Ville de Paris. MAD DAISY treats this heritage not as a reference point, but as source material, reimagining painterly light, colour vibration, and depth as textile prints designed to move through contemporary city life.
The collection is framed as an ongoing cultural project rather than a standard seasonal drop. Through advanced digital techniques and proprietary methods, the brand translates the emotional charge of Guillaumin’s brushwork into fabric surfaces that feel alive in motion, shifting between softness and definition depending on how the body carries them.
Silhouettes That Let the Artwork Lead
MAD DAISY’s distinctive visual code remains intact: relaxed yet intentional shapes designed to honour individuality and the wearer’s presence. On the runway, the silhouettes functioned as clean structures for colour and texture to speak.
Key pieces included airy dresses with brushstroke-like textures, sculpted suits with abstracted motifs, feminine tops and coats cut with artful tailoring, and ensembles that played with translucency alongside signature prints. Crafted in silk, linen, cotton, and viscose, the collection balanced material lightness with a composed, gallery-like finish.
About MAD DAISY
Launched by Margarita Fedoseev in 2017, MAD DAISY operates at the intersection of fashion, museum culture, and contemporary creative technology, producing limited-edition lines inspired by great painters for a modern, intellectual urban audience. The brand credits Creative Director Anton Rudzat as a decisive force shaping its distinctive visual code and conceptual direction. MAD DAISY has been presented at Mercedes-Benz Fashion Week and featured in international media including Elle, Vanity Fair, The Zoe Report, Glamour, Who What Wear, EURONEWS, and WD Japan.
Dr. Margarita Fedoseev, an Oxford University graduate, is also a philanthropist and Patron of the Musée d’Orsay in Paris and the Ashmolean Museum in Oxford, supporting museum culture and public engagement with art.
Following New York and London, MAD DAISY will unveil the collection at Paris Fashion Week on 5 March 2026, reinforcing its international presence and the label’s role in a growing art-to-wear landscape.
Photography @nicieberlphoto
For more runway and emerging talent coverage across fashion, art, and culture, explore the latest stories on HUMBLE, and follow along for Paris updates as MAD DAISY takes Lumière de Guillaumin to its next chapter.