Chasin’ Dreams with Amy Thomson's AW18 at London Fashion Week

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Eponymous label Amy Thomson launches her playful AW18 collection 'Chasin’ Dreams’, inspired by youthful aspirations. Each look in the collection presents a character based on a profession seen from a child’s perspective. Thomson poses the question - what does a Princess, Baker and Hairdresser look like through a child’s unaffected eyes? How are these career paths defined in the mind of a child without any preconceptions?

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From this conceptual beginning, Amy has created eight complete looks that embody a magical aesthetic, bringing to life the idea of focusing on your dreams. Thomson creates this magical feel with her larger-than-life hand rendered drawings that hold a distinctive and charming naivety, ensuring no two garments are the same. With dreamlike prints, motifs and illustrations referencing each character appear throughout the narrative of the collection.

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The tone of the season consists of a predominately and traditionally feminine colour palette, featuring fuchsias, baby pinks and vibrant rose contrasting with royal blues and lilacs. A thoughtful use of unusual textiles, seen in metallic leather, adds to the wonderfully playful, otherworldly feel, giving us as the viewer a sparkling performance. The womenswear designer used a range of fabrics and textures to create the collection including silks, faux fur and leathers. Amy adds a three dimensional element to the pieces by adorning the garments with bows, ribbon and frills.

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Thomson collaborates with Headwear Designer, Katie Hamlett from Sassy freak for this season’s complimentary pieces, whilst continuing to keep accessories a unique part of the range. AW18 sees printed scarves, motif tights and embellished handbags elevate the clothing beyond that of a collection, to the creation of an imaginary world reminiscent of a dreamscape.

Having graduated from Leeds College of Art, specialising in surface print and Illustration, Amy has established a brand recognised for it’s whimsical ingenuity and creativity. This is Thomsons’ second collection as a label, since showcasing her debut collection at Graduate Fashion Week, the worlds largest event for BA fashion talent.Amy Thomson says, “Telling a narrative and connecting with an audience is very important to myself as a designer. Chasin’ Dreams is based on real muses, real stories and my own and there is no story truer than the one you are living.”


The Fashion Scout team Willow Dante, Jonny marks, Henrietta Seregi, Julie-Anne Pugh, Tara Pertwee, Joe Platt, Katie Hammnet - Sassy
SHOW PRODUCTION: Fashion Scout Events
MAKE-UP: Paul Merchant and team using products by KRYOLAN
HAIR: Hair created by the TONI&GUY Session Team lead by Sophie Springett using label.m Professional Haircare Styling
SPECIAL THANKS TO: Martyn Roberts, The team at Fashion Scout, Kryolan and Toni & Guy.