Alfa Romeo x AGRO Studio makes athleisure feel engineered, not branded
Most car fashion collaborations arrive like merch with better lighting. This one lands differently. East London atelier AGRO Studio has partnered with Alfa Romeo on a limited edition athleisure capsule that pulls directly from the design language of the Junior Veloce, the brand’s new fully electric model. The collection launched 1 December 2025, and proceeds will be donated to Crisis, the UK charity supporting people experiencing homelessness.
AGRO’s strength has always been precision that reads quietly expensive. Clean cutting, controlled structure, and the kind of decisions that only show up when you move in close. Here, that sensibility is aimed at a different kind of object, one built for speed and surfaces, then translated back into fabric. The result feels less like a crossover and more like a design exercise that happens to be wearable.
Design cues, translated with restraint
Instead of loud logos, the capsule uses details you notice after the first glance. “Alfa Red” accents run along seams and piping, echoing interior cues from the car. The cropped bomber and trench open to reveal linings printed with a map of Milan, a nod to Alfa Romeo’s origins and to the city that still defines a certain idea of polished performance.
AGRO’s founders, George Oxby and Angus Cockram, describe the process as a meeting point between craft-led construction and automotive design heritage. Milan in concept, London in execution.
Why HUMBLE cares
There is a broader shift happening where performance codes are replacing old luxury signals. Technical fabrics, engineered silhouettes, and sport as status, but without the obvious shouting. This capsule sits inside that shift and makes a convincing case for it, because it is led by construction and detail.
Then there is the part that matters beyond product. The collaboration routes proceeds to Crisis, which turns a commercial launch into something that has a tangible endpoint, not just a campaign message.