Written by Jordan Ellen Wood
New Spring 2018 campaign with COACH
Any excuse for us girls to treat ourselves to a bag, am i right? And we aren’t just going to by one because of the name on the bag... Unless it is Coach with Selena Gomez. Since the Disney days, we have seen Selena go through some highs and some lows, but despite what goes on in her personal life, she continues to stand tall and come out with only the best of the best; from dying her hair platinum to joining Coach for the second time in their new Spring 2018 campaign.
As Coach's brand ambassador, the fresh and chic Gomez has created a face to the name in which we all want to be. We all want to be that girl with the coach bag on our arms and feeling powerful. It was this past summer when Gomez landed her first campaign for the heritage brand, which turned out to be a hit (of course). And now? Now the 25-year-old star is back for round two as the face of the brand's Spring 2018 collection. Shot by the talented Steven Meisel, he brilliantly portrayed the image of the brand well, using the city of New York as the location for the campaign.
Throughout the campaign, Gomez shows off statement bags from the Spring collection, including the bag that is set to be a seller - Parker. The Parker design has a structured silhouette, that can be converted to a shoulder bag (for when our hands get too full of shopping bags). The bag is then quilted with a blocked colour leather, that will go perfect with our wardrobes.
As for why Coach chose Gomez, well, Vevers said "Selena has a warmth that's special, [but] there is also an authenticity and realness to her that brings the campaign to life." We couldn't have said it better ourselves. Now, take a look at some exclusive, behind-the-scenes shots of the singer as she readied for round two with Coach.
Stay tuned for the bag range to be released, it will be one we will be losing sleep over..
Written by Jordan Ellen Wood | @jordy_ellen