Who, What, Wear… The Glass Pineapple


Born from a love of fashion and discovering designs that are all about expression, rebellion, joy, protest, innovation and experimentation, so they say.

The Glass Pineapple started out three years ago as a way to support emerging designers and labels through content and coverage via Instagram and blogging. By attending a great deal of fashion events, shows and really putting themselves out there, they found a wealth of untapped fashion talent where their only barrier was a retailer who would invest up front in these unknown labels. TGP (The Glass Pineapple), thought it best to open a one-of-a-kind online store they thought would make it easier to buy these designers and to focus on more positive messaging to help drive fashion back towards the kinder, more experimental, more self-expressive and inclusive place from which they believe it came.


There is nothing The Glass Pineapple can’t and doesn’t do, they are an abundance of information, talent and creativity. See the Labels they love, catwalk collections, read their blog and from February 2018, you’ll be able to shop exclusively from their online store.

The Glass Pineapple have released their NEW Digital fashion store crowdfunding for every emerging designer and independent labels for every budget, size and demographic.

A crowdfunding campaign on Indiegogo has just begun to drive the store launch.

Why are they crowdfunding you ask?...

The campaign is designed to raise funds to create a simple, satisfying way for people to buy from new labels, with all the sophisticated customer service you'd expect from premium online fashion retailers.

To put it simply, The Glass Pineapple want to open a channel between emerging labels and customers.

We want to make it easy to buy from all the amazing designers we’ve found over the years. Plus, we believe that there’s a place in fashion for promoting a kinder and more collaborative approach that embraces diversity, inclusivity and openness without any compromise on aesthetics and style. You don’t have to opt for a crazy expensive label - or be a certain age, skin colour or size - to wear innovative pieces and look and feel amazing. We think it’s time to stop telling people that you do.” Alex Pett, Founder The Glass Pineapple


The campaign is designed to raise funds to create a simple, satisfying way to buy from new labels, whilst still maintaining the sophisticated customer service you'd expect from premium online fashion retailers and focusing on what they know and do best, discovering emerging talent.

They will be thanking our crowdfunding supporters with specially designed rewards, from limited-edition pieces to bespoke prints and unique fashion experiences, what more could you want?