JimmyPaul Brings Pokémon to LFW With AW26 “Roam”
For AW26, Amsterdam-based designer JimmyPaul lands at London Fashion Week with “Roam”, a 10-world runway journey built from nostalgia, reinvention, and a full-scale Pokémon collaboration powered by Difuzed.
The Story So Far
London Fashion Week is about to get a hit of pure imagination. This February, JimmyPaul presents Roam, an AW26 collection shaped as an immersive runway experience, and anchored by a special collaboration with Pokémon, developed in partnership with long-time licensee Difuzed.
At its core, Roam is a personal archive turned into a world. It draws from the designer’s lifelong relationship with Pokémon, translating childhood obsession into fashion language: sculptural silhouettes, playful textures, and fearless colour stories that move like character design brought into three dimensions.
Ten Worlds, Thirty Favourites
Rather than building a collection in a single mood, JimmyPaul constructs 10 distinct “worlds”, each inspired by Pokémon types, personalities, and visual cues. The designer’s selected universe is rooted in 30 favourite Pokémon, turning traits into garments that feel tactile, emotional, and deliberately expressive.
The concept is not costume. It is storytelling. The kind that pulls fashion back to why we fell in love with it in the first place: transformation, identity-play, and the desire to belong to something bigger than the room you are standing in.
From Catwalk to Closet
Alongside the runway, a JimmyPaul × Pokémon product range arrives, created with Difuzed to translate key visuals from the show into wearable, consumer-facing pieces. It is an intentional bridge between fantasy and daily life, extending Roam beyond the show space and into the hands of fans who want to wear the narrative, not just watch it.
A Collaboration Built on Real Feeling
JimmyPaul describes Pokémon as the engine of his early imagination, and Roam as the moment those dreams finally materialise.
The Pokémon Company International echoes that spirit, positioning the partnership as a collision of creativity, fun, and adventure aimed at fans across generations.
Difuzed frames the collaboration as the sweet spot where fashion, fandom, and culture meet authentically, with the goal of honouring what Pokémon has meant to people for decades while making it feel current on a global fashion stage.
More Than Pokémon: Culture, Memory, Evolution
Roam also pulls from a wide spectrum of references: Indonesian heritage, Japanese workwear, 90s surf culture, car racing, 80s postmodernism, horror cinema, and 2000s punk. The through-line is memory, identity, and personal evolution, not trend-chasing.
This is the JimmyPaul signature at its sharpest: boldness with meaning, play with purpose, and emotion that never apologises for being loud.
Sustainability as a Design Tool
Sustainability is not an afterthought here. Most looks are created from deadstock fabrics, vintage materials, and reworked textiles from previous collections, reinforcing Roam’s narrative of reinvention and individuality.